E-commerce is a rapidly growing and integral component of Noble House Hotels & Resorts' comprehensive sales and marketing initiatives. Our enterprising in-house team of Internet experts is adept at integrating this emerging strategy into our business cycle, utilizing advanced methods of electronic marketing, such as search engine optimization, social media, e-brochure creation and link-building.

 In addition, our e-commerce pros manage and oversee all aspects of Web site development, revenue generation and lead generation for Noble House's 13 property Web sites, as well as upgrading business technologies to support Noble House's CRM strategy.

Our e-commerce team:

• Develops Web-based tools and resources for managing hotel Web sites for leads, content, e-mail collection and consumer data
• Oversees all Web site advertising, marketing and promotional initiatives to increase Web-based sales in all segments
• Establishes and maintains a sophisticated Web analytics reporting structure and ROI solutions
• Acts as liaison with creative marketing agencies on behalf of hotels on all Web-based advertising and e-marketing projects
• Develops sophisticated technology-based marketing communications and CRM platform for hotels
• Implements an aggressive keyword strategy and plan for each hotel's organic search positioning and visibility
• Increases e-mail collection and opt-in database programs for all Noble House properties
• Assists hotels with e-commerce marketing plan development and aids properties in developing comprehensive seasonal online marketing initiatives
• Develops new electronic collaterals for the communication vehicles such as electronic newsletters, e-mail templates, e-brochures, and flash presentations
• Develops link-building strategies order for the hotels to raise page rank and popularity scores with the major search engines

Meet the team ...