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At Noble House Hotels & Resorts, we strategically position, market and brand each of our properties to maximize market share and attain optimum earning potential. With many years of hospitality industry experience, our talented team of sales and marketing professionals helps define the marketing vision, philosophy, direction and expectations for each hotel in the Noble House collection – participating as an active collaborative partner in the marketing process. To that end, Noble House's corporate Marketing department carefully oversees the complex marketing infrastructure – including creative development, Internet marketing and public relations divisions – to ensure that all of our hotels achieve key objectives.
We work closely with each property to develop the necessary resources and strategic tools for every sales and marketing division, including direct sales, guest history management, direct marketing, electronic marketing, revenue management, creative development and design, advertising, corporate marketing programs and guest loyalty initiatives. This entails facilitating the strategic planning and implementation of marketing plans and actions, as well as providing a full range of resources and support systems, such as:
- Guiding the properties through marketing plan development and implementation
- Participating as an active collaborative partner in the marketing process
- Assisting in creating and refining each Noble House property's identity and messaging
- Developing a consistent Noble House “look” for all campaigns and initiatives
- Providing the strategic direction for continuity and consistency in marketing communications, ensuring all programs are integrated and cohesive
- Creating and coordinating the implementation of integrated marketing initiatives and campaigns
- Overseeing the development of all collateral, brochures and marketing materials, ensuring they are budgeted, conceptualized, developed, reviewed, approved, printed and delivered in a timely manner
- Providing guidance to all marketing divisions and partners, including advertising agencies and public relations firms, to ensure that the integrity of the Noble House brand and message is maintained
- Maintaining open communication and guidance with property executives
- Making regular property visits to validate that all appropriate marketing applications are deployed
- Managing the advertising support partner and guest history analysis and direct marketing
- Supervising public relations support for company as well as individual properties, ensuring that key messages are being communicated and publicity is maximized in respective areas.
- Providing feedback to Noble House president as to progress, direction, and activity
- Promoting proactive vs. reactive marketing implementation, with the goal of staying ahead of the market
Above all, our sales and marketing team provides important leadership and guidance that underscores Noble House's mission, vision, values and culture.
Meet the team ...
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